Our Vision
Earthview believes that China's development cannot be sustained unless environmental concerns are addressed. Only a well informed and concerned public will make the right choices and take the right actions in China's efforts to achieve sustainable development.

Our Mission
We aim to increase public awareness about sustainable development by providing scientifically accurate knowledge of environment protection, natural resource evaluation, ecological conservation and sustainable lifestyle promotion to the Chinese people. We deliver this knowledge to the public through TV programmes, an Internet website, newspaper and magazine publications, public lectures, radio broadcast and active communication with governmental agencies.