Key activities
Earthview works at
different levels and through many networks to achieve its mission.
Some key activities are:
Video Resource Centre
Earthview has the largest collection of development-related television
and video programmes in China, running into several hundred programmes
from all over the world, covering a broad range
of topics. Many
of these programmes have come from the Television Trust for the
Environment (TVE),which has |
Covering
the world…
Earthview’s audio-visual and information
resources cover the full spectrum of sustainable
development, including:
Environmental quality
Pollution control
Environmental health
Wildlife management
Biodiversity conservation
Natural resource use
Ozone layer depletion
Global climate change
Desertification
HIV/AIDS prevention
Food and nutrition
Urbanization
Freshwater issues
Marine & coastal issues
Community development
Children’s issues
Environmental economics
Women and development
Renewable energy
Housing and shelter
Indigenous people
Population
Poverty and environment
Recycling and refuse
Refugees and migration
Science and technology
Trade and environment
Waste management
Literacy and education
Sustainable agriculture
Sustainable consumption |
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designated
Earthview as a Video
Resource Centre (VRC). TVE has licensed Earthview to distribute,
value-add and promote all of its programmes. Earthview is systematically
versioning TVE's collection into Chinese - by end 2002, over 200
programmes had been versioned and were available for broadcast and
non-broadcast use. Click here
to search for TVE films available with Earthview.
Environmental
Resource Library
Earthview houses China's largest environmental education video
library: over 800 VHS, VCD and Betacam broadcast-standard tapes
available to broadcasters, teachers, students, journalists, non-profit
organisations, politicians and other interested individuals. Programmes
are available in English and Chinese. Earthview also maintains
a large collection of books, magazines and leaflets. Hundreds
of public visits are made to the library each year and many thousands
of videos are borrowed free of charge. This non-broadcast use
- such as public and private screenings and community events organised
by library members - reach a total annual audience approaching
a quarter of a million people. Click here
to search for TVE films available with Earthview.
Building a Digital Library
Aware that visiting a library can be difficult for those in remote
areas, Earthview is establishing a new digital library of over
500 films and thousands of photos and articles on sustainable
development in Chinese. This will enable the collection to be
accessed via the Internet from anywhere in the world and by those
who otherwise would miss out on such information. Find out more
about the new digital library.
Regional VCD Lending
Libraries
Growing public realisation of China's problems has led to increased
demand for environmental information in rural areas. Yet China's
vastness of size makes it difficult for any one organisation to
disseminate information throughout the country. Earthview partners
with small groups or organisations working at provincial level
to house VCD Lending Libraries. Each
such library receives 100 VCDs and basic training to manage the
resource. Partners range from mobile classrooms in Tibet to a
Green Volunteer centre in Sichuan and include several universities
and environmental protection associations. These libraries reach
out to the poorest and most secluded communities. |
Environmental
Film Festivals
Organising and hosting environmental film festivals is another activity
to foster public interest. The Oekomedia Environmental Film Festival,
held annually in Germany since 1984, chose Earthview as its Chinese
partner. Earthview brought Oekomedia
to China in 2001, with screenings at 190 different locations over
three weeks, attracting over 100 000 viewers. The festival screened
a mix of international and Chinese films, with panel discussions and
debates. More such festivals are expected in the future. |
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Earthview online
Earthview's website features a searchable database
of the library's entire video film catalogue. It also contains an
archive of newspaper articles, speeches, letters to government officials
and scientific research papers on environment and development, and
is an invaluable resource tool for all those concerned about China's
environment. Members of the public and journalists and news producers
researching stories find the concise and non-technical information
extremely useful. Earthview has also developed the Hall
for Environmental Education as part of the Virtual Museum of
China. The Hall receives around 130 000 visitors a year.
Capacity building
for environmental education
Earthview is also involved in strengthening capacity in the formal
education sector. It often provides expertise to training courses
on different aspects of environment. Earthview regularly participates
in lectures and seminars to train teachers, policy-makers, government
officials, community leaders and others.
Close ties with the
Chinese media
Earthview works with television news producers and programme makers
to enrich the quality of home-grown environmental programmes on
Chinese television. This involves designing programme content, providing
existing footage, and assisting with research and inputting information.
Earthview has particularly strong ties with the China
Forum of Environmental Journalists (CFEJ), China
Central Television (CCTV), Beijing
TV (BTV) and numerous other magazines, newspapers, radio stations
and broadcasters. |
The
Green Medal: Earthview and the Olympics
While Beijing's successful
bid to host the 2008 Olympic Games may further stretch an already
overcrowded and polluted city, it also served as a timely wake-up
call: what better opportunity to showcase Beijing to the rest of
the world as a beautiful, clean eco-city? The Chinese government
wants this to be the "Green Olympics," with the protection
and enhancement of the city's natural environment a priority. Earthview
acts as an environmental consultant to the Olympic Committee that
oversees all preparations, including establishing environmental
rules for construction engineers, converting the public transport
system to use cleaner fuels, and improving the quality of the city's
drinking water. For further information about the Beijing Olympics
visit www.beijing-2008.org
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Chinese Version
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