| Our outreach
With the help of Earthview and other like-minded organisations,
China has begun to make real efforts to promote environmental
education and eco-friendly sustainable development. Earthview’s
broadcast and non-broadcast activities reach several hundred million
people at all levels in Chinese society. Earthview’s efforts
are helping China to transform itself into an ecologically responsible
nation.
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May
a thousand digesters bloom!
Earthview regularly
hears about individuals or communities being influenced
by its information materials and adopting environmental
friendly lifestyles. One example:
In 1998, a retired engineer Mr. Guangyu Lee from China's
southwest province of Guizhou
duplicated a video copy of the TVE
film Biogas. It described the story of Indian villagers
using biogas technology to produce electricity from waste.
Inspired, Mr Lee helped a local farmer to build his own
biogas digester. By July 2000, the entire village was lining
up to build biogas plants, and Mr Lee managed to secure
support from the Canadian Fund for Can$ 24,584. His whole
village of Long Jia Tian has now become a model for renewable
energy, with 124 families now having their own biogas plants,
which generate cheap energy from animal and agricultural
waste.
This, in turn, has spared the local forests and eliminated
pilferage from coalmines. In December 2001, China's Prime
Minister Zhu Rongji visited the village by chance during
a study tour and was impressed by this community initiative.
The central government has since agreed to provide 50 million
RMB (US$6million) to farmers in Guizhou to build more biogas
plants.
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Earthview:
- Has been appointed
Adviser to the annual Beijing Public Science Exhibition, which
attracts 80,000 visitors.
- Does not just distribute
video films: it also undertakes co-productions with a range
of media organisations.
- Aside from full-length
programmes, provides around 1,000 minutes of footage to video
production houses and TV stations every year.
- Makes film scripts
and stills available to enhance the work of local print journalists.
- Contributes news
articles and opinion pieces to local and national print media,
scientific and academic publications.
- Acts as Environment
Consultant to government, media groups, scientific bodies and
research institutes, on issues as diverse as waste management,
air quality improvement, aqua-environment conservation and green
consumption.
Helping China
to embrace sustainable development policies and practices is
important for the survival of the whole world. The government
has already recognised this, but fulfilling this vision depends
on the individual choices and actions of 1.3 billion Chinese
people. In this sense, raising the environmental education and
awareness of all Chinese is an insurance for the future. Earthview
is deeply committed to this goal. It needs everybody's cooperation
to make this goal a reality.
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